Snack Day Ribble zout & peper potato chips

Snack Day Ribble zout & peper is a savory snack product primarily sold at Lidl supermarkets. The brand, Snack Day, is a private-label owned by the German discount giant Lidl. These ridged ('ribble') potato chips are seasoned with salt and pepper and are popular for their crunchy texture and competitive pricing.

As a private label, the manufacturing is often outsourced to various large-scale snack producers across Europe, such as Intersnack or Aperitivos y Extrusionados (Apex), depending on the regional market. This strategy allows Lidl to maintain high volume and low costs while adhering to their specific quality standards. The brand itself originated in Germany as part of Lidl's expansion of its in-house food portfolio, aimed at offering alternatives to established international snack brands.

Ownership of the brand rests with Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany. Lidl is part of the Schwarz Group, which is one of the largest retail groups in the world. This corporate structure ensures that Snack Day products are distributed globally across Lidl's extensive network of stores in Europe and the United States.