Novi Novibloc chocolate

Novi is an iconic Italian chocolate brand with a history dating back to 1903, when it was founded in Novi Ligure, Piedmont. Originally established as a cooperative called FICC (Fabbrica Italiana di Confetture Cioccolato e Affini), the brand became famous for its high-quality chocolate bars and hazelnut-based products.

Today, the brand is part of the Elah Dufour Novi Group, a major player in the Italian confectionery sector. All Novi products are manufactured in Italy across three specialized plants located in Novi Ligure, Bra, and Sassello. The brand remains under the ownership of the Repetto family, who took over in 1985 and successfully revitalized the company, emphasizing the use of 100% Italian hazelnuts and high-quality cocoa beans.