LU Choco Prince Vanilla

LU, which stands for Lefèvre-Utile, is a legendary French brand of biscuits that dates back to 1846 in Nantes, France. The brand is particularly famous for its 'Prince' line, which features a crown-wearing character and has become a staple snack across Europe, especially in France, Belgium, and the Netherlands. The Choco Prince variant shown is a chocolate-covered biscuit with a vanilla-flavored cream filling.

While the brand's heritage is deeply rooted in French culinary history, it has undergone several ownership changes over the decades. Originally a family-owned French company, it was acquired by Danone in 1986. Later, in 2007, Kraft Foods purchased the biscuit division. Following a corporate split in 2012, the brand became part of Mondelēz International. Today, LU products are manufactured in various European facilities, primarily in France and Belgium, to serve the international market. Mondelēz International, headquartered in the United States, manages the brand as one of its global power brands in the snack and confectionery sector.