Pickwick Black Tea

Pickwick is a renowned tea brand with deep Dutch roots, tracing its history back to 1753 when Douwe Egberts founded a grocery business in Joure, Netherlands. The brand name 'Pickwick' was officially introduced in 1937, inspired by Charles Dickens's novel 'The Pickwick Papers', to give the tea a more international and British-sounding appeal.

Today, Pickwick is a leading global tea brand particularly prominent in Europe. While the brand originated within the Douwe Egberts family, it is now owned by JDE Peet's, a major global coffee and tea company. Production remains centered in the Netherlands, though sourcing of tea leaves occurs globally from traditional tea-growing regions in Asia and Africa. The brand is celebrated for its wide range of traditional black teas and innovative fruit-infused blends.