Misura Ricchi di Fibre Multicereali biscuits

Misura is a historic Italian brand established in 1974, renowned for pioneering the wellness and health-oriented food sector in Italy. The brand's focus on nutritional balance led to the creation of the 'Ricchi di Fibre' (Rich in Fiber) line, which emphasizes whole-grain ingredients and nutritional transparency. These multicereal biscuits are a staple of their health-conscious portfolio.

The production is primarily localized within Italy to maintain quality standards and support local supply chains, often utilizing flour from Italian agricultural tracks as indicated on the packaging. The brand has transitioned through ownership by large food groups, starting with Plasmon and Lazzaroni, eventually becoming a part of the Colussi Group. The Colussi Group continues to manage Misura as one of its flagship brands for health and wellness, ensuring that its identity as an Italian pioneer in dietary food remains intact.