Mentadent White Now Infinite Gold toothpaste

Mentadent is a prominent dental care brand with a long-standing history, particularly in the European and North American markets. It was originally developed by the Gibbs company, which later became part of the Unilever portfolio. The brand is known for its focus on clinical research and innovative oral health solutions, such as the 'White Now' line pictured, which utilizes optical technology for immediate cosmetic brightening.

Ownership of the brand is currently split based on geography. In most international markets, including Italy (where this specific version is highly popular), the brand is owned and managed by Unilever, a British multinational consumer goods company. However, in the United States and Canada, the rights to use the Mentadent name were sold to Church & Dwight Co., Inc. in 2003. Manufacturing typically takes place near its primary consumer bases to ensure supply chain efficiency.