Deliplus Toothpaste

Deliplus is the prominent private label brand for personal care and cosmetics owned by the Spanish supermarket giant Mercadona. The product is manufactured in Spain, primarily through specialized inter-suppliers like Laboratorios Cosmoral, which focuses specifically on oral hygiene products for the retailer.

Mercadona, founded in 1977, is a family-owned company headquartered in Valencia, Spain. Since the introduction of its own-brand lines in the late 1990s, Deliplus has become one of the most successful cosmetic brands in Spain by focusing on affordability and high-quality formulations. The brand remains under the ultimate ownership of the Roig family through their controlling interest in Mercadona S.A.