Puma Athletic Footwear and Apparel

Puma is a globally recognized sports brand that originated in Herzogenaurach, Germany. The company traces its roots back to 1948 when Rudolf Dassler founded it following a split with his brother, Adolf Dassler, who subsequently founded Adidas. This historic rivalry between the two brands transformed their home town into a global hub for athletic engineering and design.

While the brand's heart and design headquarters remain in Germany, its manufacturing footprint is global. Puma utilizes a network of independent third-party suppliers across diverse regions to meet global demand. Major production hubs are located in Asia—specifically Vietnam, China, Cambodia, and Indonesia—while some specialized lines or regional requirements are serviced by facilities in Latin America and Europe.

Puma SE operates as a publicly traded European corporation (Societas Europaea). For several years, the luxury group Kering held a majority stake; however, Kering has since divested most of its holdings, distributing shares to its own shareholders. Today, the brand is governed by its board in Germany, with the Artemis Group (the holding company of the Pinault family) remaining a significant strategic shareholder alongside a broad base of institutional and public investors.