Braun electrical appliances

Braun is a world-renowned premium German brand established in 1921 by Max Braun in Frankfurt. Originally a manufacturer of radio parts, the brand became a design icon under the leadership of Artur and Erwin Braun and the legendary designer Dieter Rams, known for the functionalist minimalist style. Today, its manufacturing is distributed globally, with key facilities in Germany, Ireland, and China.

The brand's ownership is split across different sectors. The grooming and aesthetic health division (shavers, epilators) is owned by the American multi-national Procter & Gamble. The household appliances division (mixers, coffee makers, irons) is operated under a perpetual brand license by the Italian De'Longhi Group. This dual ownership strategy ensures that the heritage of German engineering and design is maintained across both professional grooming and domestic kitchen markets.