Primia Thè Zero Zuccheri Al Limone

Primia Thè Zero Zuccheri Al Limone is a sugar-free lemon-flavored iced tea. The brand Primia is a private label (store brand) primarily associated with the Italian retail sector. It was established to provide high-quality grocery alternatives across various supermarket chains in Italy.

The brand is owned and managed by Agorà Network S.c.a r.l., an Italian cooperative grouping several historic regional retail companies. The production of Primia beverages is typically outsourced to specialized Italian beverage manufacturers, ensuring that the products are made locally to serve the Italian market. As a representative of Italian retail excellence, the ownership and distribution remain rooted in Italy, focusing on regional supermarket groups like Tigros, Basko, Poli, and Iperal.