Hacendado Cola Zero soft drink

Hacendado is the flagship private label for food products of the Spanish supermarket giant Mercadona. Launched in the late 20th century, the brand has become a staple in Spanish households, known for offering high-quality alternatives to national brands at competitive prices.

The Cola Zero soft drink is part of Hacendado's extensive beverage portfolio. Its production is usually outsourced to major Spanish industrial bottling groups such as Refresco Iberia or Font Salem, which operate multiple plants across Spain. This decentralized manufacturing strategy allows the brand to maintain stock efficiency and competitive pricing.

As a private label, Hacendado is entirely owned by Mercadona S.A., a family-owned company headquartered in Tavernes Blanques, Valencia. Under the leadership of Juan Roig, Mercadona has maintained its status as the leading grocery retailer in Spain, consistently innovating its Hacendado range to meet consumer trends like sugar-free options.