Hacendado Chocolate Negro 72% con Trozos de Naranja

Hacendado is the well-known private label brand from the Spanish supermarket giant Mercadona. This specific product, a 72% dark chocolate bar with orange pieces, reflects the brand's focus on high-quality pantry staples.

While Hacendado is the label, the manufacturing is handled by specialized partners. For this chocolate line, Mercadona collaborates primarily with 'Antiu Xixona' (Sanchis Mira S.A.), a historic Spanish confectionery company based in Jijona, Alicante. This partnership ensures that the product is produced within Spain, adhering to traditional quality standards while remaining accessible to a broad consumer base.

The brand Hacendado belongs entirely to Mercadona S.A., a family-owned company headquartered in Valencia, Spain. Since its inception, Mercadona has maintained control over its supply chain through a 'totaler' model, where they work closely with local manufacturers like Sanchis Mira to produce specific items exclusively for their stores.