Hacendado Basmati Rice

Hacendado Basmati Rice is a specialty long-grain aromatic rice product sold exclusively by the Spanish supermarket giant Mercadona. The Hacendado brand was created in Spain to provide high-quality private-label food options. While the brand is Spanish, authentic Basmati rice is protected by geographical indication, meaning it is traditionally sourced from specific regions in the Indian subcontinent.

For Mercadona's supply chain, the Basmati variety is typically sourced and packaged by various inter-suppliers like Legumbres Penelas or Arrozúa, often sourcing the raw product from Pakistan or India to ensure the characteristic aroma and grain length. As a private label, the ultimate ownership and distribution remain under the umbrella of Mercadona S.A., a family-owned company headquartered in Valencia, Spain.