PLUS Tomaten tapenade

This Tomaten Tapenade is a private-label product offered by PLUS, a prominent Dutch supermarket cooperative. Designed as an appetizer or snack accompaniment, it is part of their 'Kies & Mix' tapas range, which is popular in the Netherlands for social gatherings or 'borrel' moments.

PLUS operates as a cooperative where independent entrepreneurs are members. The brand is deeply rooted in the Dutch market, focusing on quality and sustainability. As a private-label item, the product is primarily manufactured in the Netherlands by specialized food producers that partner with the cooperative to meet specific quality standards.

Following a significant merger in 2022 with the supermarket chain Coop, the brand is now under the umbrella of PLUS Retail B.V., which is part of the larger Superunie buying alliance. This structure ensures that the brand remains under Dutch ownership and continues to serve the local consumer base with regionally tailored products.