ASUS electronics

ASUS is a globally recognized technology leader originating from Taiwan. Founded in 1989 by former Acer engineers, the brand name is derived from Pegasus, the winged horse of Greek mythology, symbolizing strength and creative spirit. The brand gained initial fame as a high-quality motherboard manufacturer before expanding into laptops, monitors, and various computing peripherals.

While its headquarters remain in Taipei, ASUS operates a complex global supply chain. Its manufacturing facilities are primarily located in Taiwan and Mainland China, though it also utilizes assembly lines in other regions such as Vietnam, Brazil, and India to serve local market demands and optimize tax efficiencies.

Directly owned by ASUSTeK Computer Inc., the company remains independent and is publicly traded on the Taiwan Stock Exchange. It has grown into one of the world's largest hardware vendors, particularly known for its ZenBook and ROG (Republic of Gamers) product lines.