Crownfield Copos de Avena

Crownfield is a well-known private label brand primarily associated with the German international discount supermarket chain, Lidl. This specific product, 'Copos de Avena' (Oat Flakes), is a staple breakfast item marketed across the Iberian Peninsula, featuring bilingual labeling in Spanish and Portuguese.

As a private label, Crownfield products do not come from a single farm or factory. Instead, Lidl sources these oats through various third-party suppliers and cereal processors located across Europe. While the brand itself is German in origin via its parent company, the manufacturing and packing locations can vary depending on the specific regional distribution center and supply agreements, often involving facilities in Germany, Spain, or Portugal to minimize logistical impact.

The brand is under the ultimate ownership of the Schwarz Gruppe, one of the largest retail groups globally. This structure allows the product to maintain a high price-to-quality ratio, often achieving high ratings on systems like Nutri-Score due to the simple, whole-grain composition of the product.