Made O'Meter
Discover where a brand or product originates
The Deliplus Aloe Vera Hand Cream is a staple in the Spanish personal care market, primarily known for its hydration and soothing properties. It is a private label product exclusively developed for Mercadona, Spain's leading supermarket chain. The product is formulated to cater to daily skin care needs, leveraging the popular benefits of aloe vera extract.
Technically, the brand Deliplus is owned by Mercadona, but the actual liquid and tube assembly is carried out by specialized local manufacturers such as RNB Cosméticos based in Valencia, Spain. This model allows for high-quality, dermatologically tested products at accessible price points, making Deliplus one of the most recognizable household brands in both Spain and Portugal.
As of 2024 and looking forward, the ultimate ownership remains with Mercadona S.A., a Spanish family-owned company. The brand's success is deeply tied to the supermarket's 'Totaler' model, which ensures that all manufacturing is held to strict quality standards by Spanish inter-suppliers. This ensures that the product origin and the company headquarters are both firmly situated in Spain.
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