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Patagonia Outdoor Apparel

ownerPatagonia Purpose Trust and Holdfast Collective (USA)
originUnited States
manufacturedmultipleCountries

Patagonia is a globally recognized outdoor apparel brand founded by Yvon Chouinard in 1973. While the brand is deeply rooted in its headquarters in Ventura, California, its manufacturing is highly globalized. As of 2026, the company continues to outsource production to over 40 factories across 16 countries. Vietnam is the primary manufacturing hub, accounting for roughly 40% of production, followed by Sri Lanka, China, and Thailand. Only a small fraction (approximately 3%) of Patagonia's products are manufactured in the United States.

In a landmark move for corporate governance in 2022, the Chouinard family transferred 100% of the company's ownership to ensure its long-term mission of environmental protection. The brand is now owned by two distinct entities: the Patagonia Purpose Trust, which holds all voting stock to maintain the brand’s values, and the Holdfast Collective, a non-profit that receives all profits not reinvested into the business to fight the climate crisis. This unique structure ensures that Earth is the brand's only shareholder, with annual dividends estimated at $100 million being funneled into conservation and climate resilience projects.

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