Nature Valley granola bars

Nature Valley is a pioneering American snack brand credited with introducing the world's first mass-market granola bar in 1975. Originally launched as a granola cereal brand in 1973, it was quickly adapted into a portable bar format to meet the growing consumer demand for convenient, outdoor-friendly snacks.

While the brand's primary manufacturing hub is located in the United States to serve the North American market, Nature Valley products are also produced in several other locations globally, including facilities in Spain to support its European distribution. This diversified manufacturing network ensures the brand can provide fresh products across the more than 80 countries where it is currently sold.

The brand has remained a core part of the General Mills portfolio since its inception. Headquartered in Golden Valley, Minnesota, General Mills manages the brand's global supply chain and ongoing innovation, expanding the range into protein bars, biscuits, and oatmeal squares while maintaining a focus on natural ingredients like whole grain oats and honey.