Red Bull Zero Energy Drink

Red Bull is one of the world's most recognizable energy drink brands, originally inspired by the Thai drink Krating Daeng. It was adapted for Western tastes by Austrian entrepreneur Dietrich Mateschitz and launched in Austria in 1987. Red Bull Zero is a later addition to the line, offering the classic functional benefits without sugar or calories.

Manufacturing is centered in the Alpine region—specifically Austria and Switzerland—to ensure high quality and consistent water supply, though the brand utilizes a global network of partners for local distribution and canning. The company remains privately held by the Mateschitz family and the Yoovidhya family, maintaining its headquarters in Fuschl am See, Austria. Red Bull is famous for its extensive marketing through extreme sports and ownership of multiple Formula One teams.