PLUS Naturel Chips

PLUS Naturel chips are a private-label snack product from the Dutch supermarket cooperative PLUS. These potato chips are characterized by their simple ingredients, typically consisting of potatoes, vegetable oil, and salt, which is reflected in the 'Naturel' (plain) flavor designation. The product is primarily sold within the Netherlands through the extensive network of PLUS stores.

The brand is part of Coöperatie PLUS U.A., a major Dutch retail organization that resulted from a significant merger between the original PLUS and Coop Nederland in early 2022. As a private-label product for a domestic supermarket chain, these chips are manufactured within the Netherlands to supply their local distribution centers and retail outlets. The brand emphasizes quality and sustainability, aligning with the cooperative's broader corporate social responsibility goals.