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Discover where a brand or product originates

Puma Speedcat sneakers

ownerPuma SE (Germany)
originGermany
manufacturedmultipleCountries

Puma is a globally recognized athletics brand that traces its roots back to 1948 in Herzogenaurach, Germany. It was founded by Rudolf Dassler following a split from his brother Adolf (who went on to found Adidas), creating one of the most famous rivalries in sporting history. The product shown, the Puma Speedcat, is an iconic lifestyle sneaker originally inspired by the fireproof racing footwear worn by Formula 1 drivers, bridging the gap between motorsport and street fashion.

While the brand originated in Germany, manufacturing for its footwear occurs across a vast global supply chain. Most Puma sneakers are produced in Asian nations, primarily Vietnam, China, Cambodia, and Indonesia. These factories are third-party manufacturers that adhere to Puma's technical specifications and quality standards.

Puma SE is a publicly traded European company (Societas Europaea). For many years, the brand was under the majority control of the French luxury group Kering; however, Kering has since divested most of its stake to its own shareholders. Currently, the largest shareholder is Groupe Artémis (the Pinault family's holding company), though the brand operates independently with its headquarters remaining in its founding city of Herzogenaurach, Germany.

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