Lenor 24H Wohlfühl Frische fabric softener

Lenor is a fabric softener brand introduced in Germany in 1963 by Procter & Gamble (P&G), marking the first fabric softener on the German market. The name "Lenor" is derived from the Latin word "lenis," meaning "soft." Over the years, Lenor has become synonymous with soft, fresh-smelling laundry, offering a range of fragrances and formulations to cater to diverse consumer preferences. The brand has expanded its product line to include laundry detergents and fabric fresheners, maintaining its commitment to enhancing the laundry experience. Lenor's products are manufactured in multiple countries, ensuring a global presence and consistent quality. The brand is owned by Procter & Gamble, a multinational corporation headquartered in the United States, known for its extensive portfolio of consumer goods. In 2019, Unilever acquired the personal care business of Lenor in Japan, indicating a regional shift in brand ownership. However, Procter & Gamble remains the primary owner of the Lenor brand.