Penny Naturale Nuova Fonte bottled water

Penny Naturale Nuova Fonte is a private-label natural mineral water sold by Penny Market in Italy. The water is sourced from the 'Nuova Fonte' spring located in Zogno, in the province of Bergamo, Lombardy. This specific spring is recognized by the European Union and the Italian Ministry of Health for its oligomineral properties, characterized by a low sodium content.

Penny Market, the brand displayed on the packaging, is a discount supermarket chain that was founded in Germany in 1973. It is a subsidiary of the REWE Group, one of the leading retail and tourism groups in Germany and Europe. While the product is a private label for Penny, the water itself is bottled at source in Italy by local beverage producers, a common practice where major retailers partner with established regional mineral water companies to supply their store-branded products.