Penny Naturale Nuova Fonte mineral water

Penny Naturale Nuova Fonte is a private-label natural mineral water sold by the Penny Market discount chain in Italy. The product is categorized as 'oligominerale,' meaning it has a low mineral content, and specifically highlights low sodium levels on its packaging.

This specific water is sourced and bottled in Italy to serve the local Italian market, adhering to the discount retail model of sourcing heavy liquid goods like water from regional springs to minimize logistics costs. The brand 'Penny' is the discount arm of the REWE Group, a major German retail and tourism cooperative.

Originally founded in 1973 by the Leibbrand Group in Germany, the Penny brand was fully acquired by REWE in 1989. Since entering the Italian market in 1994, Penny has established a significant presence with hundreds of stores, offering localized private-label products such as this mineral water to provide a cost-effective alternative to national Italian water brands.