Hacendado Strawberry Jam

Hacendado is the well-known private label brand of Mercadona, Spain's leading supermarket chain. This specific product is a 'Mermelada Extra de Fresa' (Extra Strawberry Jam), characterized by its high fruit content.

The brand Hacendado was launched in 1996 as part of Mercadona's strategy to provide high-quality essential goods at competitive prices. While Mercadona owns the brand, the manufacturing is typically outsourced to specialized Spanish food producers (Inter-suppliers) that maintain long-term exclusive partnerships with the retailer. For its jams, Mercadona often collaborates with established Spanish fruit processors to ensure local sourcing and quality control.

Mercadona remains a family-owned company, primarily controlled by the Roig family, and has expanded its operations beyond Spain into Portugal, solidifying its position as a retail powerhouse in the Iberian Peninsula.