OMO Brilliant Color liquid detergent

OMO is a world-renowned laundry detergent brand that has been a household staple for decades. Originally launched by Lever Brothers (now Unilever) in 1908 in the United Kingdom, it was one of the first major detergent brands to hit the market. The name 'OMO' itself stands for 'Old Mother Owl,' emphasizing a heritage of cleaning wisdom and care for fabrics. Over the years, the brand has evolved to include advanced liquid formulas like Brilliant Color, designed to preserve fabric vibrancy and provide powerful stain removal.

Today, OMO is part of the extensive portfolio of Unilever, a British multinational consumer goods company. While the brand originated in the UK, its manufacturing footprint is global, with production facilities located in various countries to serve local markets across Europe, Africa, Asia, and Latin America. In many regions, the brand is also marketed under the names Persil, Skip, or Surf, depending on the historical presence of those trademarks, but all remain under the ultimate ownership of Unilever.