Freeway Orange Zero soft drink

Freeway is a private label brand of soft drinks exclusively sold at Lidl supermarkets. Originating in Germany along with the Lidl chain, the Freeway brand provides a variety of carbonated beverages designed to compete with global soft drink giants.

Manufacturing of Freeway products typically takes place in the regions where they are sold to minimize logistics costs and carbon footprint. This means that while the brand is German in origin, a bottle sold in Denmark or the UK is likely produced by local contract bottling partners or regional Lidl-owned facilities. The brand is under the ultimate ownership of the Schwarz Group, one of the world's largest retail corporations.