LU Time Out Granenbiscuits Speculaas

LU (Lefèvre-Utile) is an iconic French biscuit brand with a history dating back to 1846 in Nantes, France. Originally founded by Jean-Romain Lefèvre and Pauline-Isabelle Utile, the brand became famous for its Petit Beurre biscuits and high-quality ingredients. Today, LU is a leading global name in the snack industry, known for its commitment to sustainable wheat through the Harmony program.

The Time Out Granenbiscuits (cereal biscuits) are specifically designed as high-fiber snacks, often sold in the Benelux market. While the brand has its roots in France, the majority of LU biscuit production for the Northern European market is centralized at Mondelēz International’s large-scale manufacturing facilities in Herentals, Belgium. This site is one of the largest biscuit factories in the world and serves as a primary hub for brands like LU, Prince, and TUC.

Ownership of LU has transitioned through several major food conglomerates over the decades. It was acquired by Groupe Danone in 1986, later sold to Kraft Foods in 2007, and eventually became part of Mondelēz International when Kraft Foods Inc. split in 2012. As of 2026, Mondelēz International continues to own and manage the brand globally from its headquarters in Chicago, USA.