Crownfield Whole Grain Muesli

Crownfield Whole Grain Muesli is a private-label breakfast product exclusively developed for and sold by the German discount supermarket chain Lidl. The brand 'Crownfield' was established by Lidl to offer a wide range of cereal products across its international markets.

Manufacturing of Crownfield muesli takes place in multiple countries across Europe to support local supply chains and maintain efficiency. Production facilities have been identified in Germany and Belgium, with some specific regional variations produced by major cereal contractors such as Bokomo Foods in the United Kingdom or Nordgetreide in Germany. This decentralized production model allows the brand to be a staple in Lidl stores globally while adapting to regional logistics.

Ownership of the brand rests with the Schwarz Group, a German multinational retail group that also owns the Kaufland hypermarket chain. As one of the world's largest retailers, the Schwarz Group manages Crownfield as part of its extensive portfolio of private labels, ensuring consistent quality and pricing across its store network.