Misura Dolcesenza Cereal Biscuits

Misura is a leading Italian brand specializing in wellness-oriented food products, particularly known for its diverse range of biscuits and baked goods. Established in 1974, the brand was a pioneer in Italy's health-food sector, introducing products that balanced nutritional quality with flavor long before healthy eating became a mainstream trend.

Since 1996, Misura has been owned by the Colussi Group (Gruppo Colussi), a historic Italian food company founded in 1911. The product shown, which features the barcode 8002590043353, belongs to the 'Dolcesenza' line, which is specifically formulated without added sugars. The manufacturing of these products primarily takes place in Italy, where the Colussi Group operates several production facilities, including its main operational hub in Petrignano d'Assisi. The brand continues to evolve as a lifestyle brand, emphasizing sustainability and the use of renewable energy in its production processes.