Snickers Ice Cream

Snickers Ice Cream is a popular frozen version of the classic Snickers chocolate bar, featuring peanut butter ice cream, caramel, and peanuts coated in milk chocolate. The Snickers brand was originally introduced in 1930 by Frank Mars and named after his family's favourite horse. In the United Kingdom and Ireland, the brand was famously known as 'Marathon' for decades before being rebranded to Snickers in 1990 to align with the global identity.

While the original chocolate bars are produced in various locations globally, the ice cream variant sold across Europe, including the UK, is primarily manufactured at the Mars Wrigley specialized ice cream production facility in Steinbourg, France. This site is notable for its commitment to sustainability, operating on 100% renewable electricity. The brand remains under the ownership of Mars, Incorporated, a family-owned multinational that has evolved from a small kitchen operation into one of the world's largest snacking and pet care companies.