Patagonia fleece jacket

Patagonia is a globally recognized American outdoor apparel brand, founded in 1973 by Yvon Chouinard. Known for its commitment to environmental activism and sustainable business practices, the brand originally grew out of Chouinard Equipment, a company making climbing gear. The iconic logo features the Fitz Roy massif in Patagonia, symbolizing the brand's connection to wild places and outdoor adventure.

Patagonia's manufacturing infrastructure is decentralized, utilizing factories across various countries including Vietnam, Thailand, and Colombia, while maintaining rigorous social and environmental standards through its Supply Chain Environmental Responsibility Program. In 2022, the brand underwent a revolutionary ownership transition; Yvon Chouinard transferred his entire ownership to the Patagonia Purpose Trust and the Holdfast Collective, ensuring that all future profits are used to fight climate change and protect nature. This unique structure ensures the company remains independent and mission-driven indefinitely.