Wasa Rustikal crispbread

Wasa is the world's largest producer of crispbread, a brand that has become synonymous with crunchy, wholesome Swedish-style bread. Originally founded in Sweden in 1919, the brand was named after King Gustav Vasa to evoke a sense of national pride and heritage.

Today, Wasa belongs to the Italian Barilla Group, which acquired the company in 1999. While the brand maintains its deep Swedish roots, production is distributed across specialized facilities. Most products are manufactured in Filipstad, Sweden, and Celle, Germany, ensuring supply for the European and global markets. The Rustikal variety shown is a rye-based whole grain product known for its hearty texture and nutritional profile.