Activia yogurt

Activia is a world-renowned brand of probiotic yogurt owned by the French multinational Danone. Centered on digestive health, the product was originally launched in France in 1987 under the name 'Bio' before rebranding to Activia for international consistency. It is famously recognized for containing the specific probiotic strain Bifidobacterium animalis lactis.

Manufacturing takes place globally to ensure freshness within local markets. Production facilities are spread across Europe, North America, Brazil, and Asia, allowing the brand to maintain its position as a leader in the functional food category. The yogurt is available in various forms including traditional cups, drinks, and plant-based alternatives to cater to evolving dietary preferences.

Ownership remains strictly under Danone, which is headquartered in Paris, France. As one of the largest food companies in the world, Danone oversees the entire research and development process for Activia, leveraging its Nutri-Score and health-focused initiatives to market the brand across more than 70 countries. Local distribution is typically handled by Danone's regional subsidiaries.