Pickwick Earl Grey Tea

Pickwick is a historic Dutch tea brand with roots dating back to 1753, when it was founded by Egbert Douwes in Joure, Netherlands. Originally operating under the Douwe Egberts name, the brand 'Pickwick' was introduced in 1937, inspired by the Dickens novel 'The Pickwick Papers'.

Today, Pickwick is a key brand within the portfolio of JDE Peet's, a global coffee and tea powerhouse headquartered in Amsterdam. While the brand is quintessentially Dutch, its products are manufactured in various European facilities, primarily in Poland and sometimes in the Netherlands, to serve the international market. The ownership has transitioned through several major corporate structures, including Sara Lee, before settling under the current ultimate ownership of JAB Holding Company via JDE Peet's.