Made O'Meter
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Neutral is a specialized skin care brand designed for sensitive skin, originally founded in Scandinavia (Sweden) in 1977. The brand is renowned for its "0%" philosophy, meaning products are formulated without perfumes, colorants, or parabens to minimize the risk of skin irritation and allergies. This specific body lotion is enriched with jojoba oil and shea butter to provide 24-hour hydration.
In terms of ownership, Neutral was acquired by the multinational consumer goods giant Unilever. While it has a historical base in Sweden and Denmark, where it is a market leader in hypoallergenic products, it expanded into the Dutch market in 1992 and is now sold globally. Since Unilever operates a vast supply chain, manufacturing occurs in various locations across Europe and beyond, depending on the specific region of sale. Looking into 2026, the brand remains a core part of Unilever's Personal Care portfolio, continuing its legacy of dermatologically tested, allergy-safe solutions.
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