OMO detergent

Omo is one of the world's most recognized laundry detergent brands, known for its powerful stain-removal capabilities and marketing campaigns like 'Dirt is Good.' Originally introduced as a sister brand to Persil, Omo was developed to offer a high-performance cleaning solution for fabrics. Today, it is marketed under various names including Persil, Surf Excel, and Rinso depending on the geographical region.

The manufacturing of Omo is highly decentralized, with production facilities located in numerous countries across Europe, Asia, Africa, and Latin America to serve local markets efficiently. This global supply chain ensures that the product formulation is often tailored to local washing habits and water conditions.

Omo is owned by Unilever, a British multinational consumer goods company. Unilever has maintained ownership of the brand since its early stages, integrating it into its extensive portfolio of home care products. As a pioneer in sustainability, the brand increasingly focuses on eco-friendly packaging and concentrated formulas under Unilever's corporate stewardship.