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Braun digital alarm clock
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Braun digital alarm clock

ownerProcter & Gamble (USA)
originGermany
manufacturedmultipleCountries

Braun is a German consumer products company founded in 1921, known for its design aesthetic from the 1960s through the 1980s. The company offers a range of products, including digital alarm clocks. In the 1990s, Braun's alarm clocks were designed by Dietrich Lubs and Dieter Rams, featuring minimalist designs and functional features. In 2005, Procter & Gamble acquired the Braun brand for grooming products, while other product categories, such as clocks, are licensed to other companies. The BC10 model is a digital alarm clock with a negative LCD display and backlight function, designed to maximize legibility at night. The BC20 model is a digital alarm clock with an LCD display, two USB-C ports for charging other devices, and a touch snooze function. The BC22 model is a classic analog alarm clock with a clean dial layout, luminous hands, and a continuous backlight function. These clocks are manufactured in multiple countries, including Germany and China, depending on the model and production year.

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