Braun digital alarm clock

Braun clocks and watches are iconic examples of functionalist design. The brand was founded in Germany in 1921 by Max Braun and rose to global prominence under the leadership of his sons and the design direction of Dieter Rams. Known for the philosophy 'Less, but better,' Braun products defined modern industrial design standards in the mid-20th century.

Today, the ownership and manufacturing of Braun products are segmented by category. While the Braun brand itself is owned by Procter & Gamble, the rights to manufacture and market Braun clocks and watches are held under license by Zeon Ltd, a British company specializing in timepieces. While the design heritage remains rooted in Germany, manufacturing for these specific digital and analog clocks is primarily located in China to leverage global supply chains.