Wasa Frukost crispbread

Wasa is the world's largest producer of crispbread, originally founded in Sweden in 1919. The brand is deeply rooted in Nordic tradition and is famous for its simple, fiber-rich rye-based bread.

Starting as Wasabröd in Skellefteå, Sweden, the company grew into a global household name. In 1999, the brand was acquired by the Italian food conglomerate Barilla Group. Today, Wasa continues to produce its high-quality crispbread primarily in its main bakeries located in Filipstad, Sweden, and Celle, Germany. The brand emphasizes sustainability, having achieved CO2 neutrality in its production processes across most markets.