Aquafresh Complete Care Original Toothpaste

Aquafresh is a global leader in oral hygiene, famously recognized by its iconic red, white, and blue 'triple protection' stripes. The brand was originally launched in 1973 by Beecham Group (which later became SmithKline Beecham, then GlaxoSmithKline) in the United Kingdom. It was the first brand to introduce the concept of 'freshness' alongside decay prevention in the toothpaste market.

In July 2022, following a significant corporate restructuring, Aquafresh became part of Haleon plc, a standalone consumer healthcare company formed from the demerger of GSK's consumer health unit and its joint venture with Pfizer. As of 2026, the brand is owned and managed by Haleon, which is headquartered in Weybridge, United Kingdom. While the brand has global distribution, this specific 'Complete Care' variant for the European market is primarily manufactured in Slovakia.