Wasa Surdeg Flerkorn

Wasa is the world's largest producer of crispbread, a traditional Scandinavian rye cracker. The brand was founded in 1919 in the Swedish town of Skellefteå and has since become a household name across Europe and North America. The product shown, 'Surdeg Flerkorn', is a sourdough multigrain variety that emphasizes heartiness and traditional baking methods.

While the brand is deeply rooted in Swedish culture and began production there, its manufacturing operations have expanded. Today, Wasa primarily operates two large-scale bakeries: one in Filipstad, Sweden, and another in Celle, Germany. The specific location depends on the target market and the particular product line, but the recipe and branding remain tied to its Swedish heritage.

Since 1999, Wasa has been owned by the Italian food giant Barilla. This acquisition integrated the Scandinavian bread specialist into Barilla’s extensive global portfolio, which focuses on grain-based products and pasta. Under Barilla's stewardship, Wasa has achieved carbon neutrality in its operations, modernizing its production while maintaining the original 1919 brand identity.