NIVEA MEN Energy Shower Gel

NIVEA is one of the world's most recognized skincare brands, with a history dating back to 1911 when its parent company, Beiersdorf, developed the first stable oil-and-water-based skin cream. The NIVEA MEN sub-brand was specifically launched to cater to male grooming needs, offering a wide range of products from shaving creams to the 3-in-1 shower gels pictured here.

The brand is headquartered in Hamburg, Germany, which serves as the central hub for its research, development, and high-tech manufacturing. While a significant portion of its production occurs in Germany to maintain strict quality standards, Beiersdorf operates a global supply chain with manufacturing facilities in Europe, Asia, and the Americas to support its vast international footprint.

Throughout its history, NIVEA has remained under the ownership of Beiersdorf AG. Beiersdorf is a DAX-listed German multinational that specializes in personal care products. As of 2026, the company continues to focus on skin-centered innovation and sustainability, cementing NIVEA's position as a staple in households worldwide.