What is NIVEA MEN Creme used for?

NIVEA MEN Creme is used as a moisturizing cream, but the correct application depends on the specific product label. NIVEA MEN includes cream products within its men’s skin-care range, and shoppers should check whether the package specifies face, body, or both.

Can I use NIVEA MEN body wash on my face?

Use NIVEA MEN body wash on the face only when the specific product label says it is suitable for facial use. NIVEA MEN sells separate cleansing and facial-care products, so the intended-use directions on the bottle are the appropriate guide.

Is NIVEA MEN suitable for sensitive skin?

NIVEA MEN sells products specifically named for sensitive skin, including NIVEA MEN Sensitive Post Shave Balm and NIVEA MEN Sensitive Shave Gel. Suitability still depends on the individual formula and the user’s skin, so the current ingredient list and directions should be checked.

When did NIVEA MEN start?

NIVEA MEN’s history began in 1922, when Beiersdorf introduced NIVEA Shaving Soap in Hamburg as the first NIVEA product specifically developed for men. The broader NIVEA FOR MEN range launched in 1986 and was renamed NIVEA MEN in 2012.

Who makes NIVEA MEN products?

Beiersdorf AG makes and markets NIVEA MEN products. NIVEA MEN is ultimately owned by family-owned maxingvest GmbH & Co. KGaA through Beiersdorf AG, according to Made O’Meter’s ownership data verified on 13 September 2026.

Is NIVEA MEN a German brand?

NIVEA MEN is a German brand that originated in Hamburg. Its history is linked to Beiersdorf, which developed NIVEA products in Hamburg and introduced the first NIVEA men’s product there in 1922.

What does NIVEA MEN Age Defense do?

NIVEA MEN Age Defense is a facial-care product line marketed for men’s anti-age skin care. The exact benefits, directions, and ingredients depend on the current product formulation and the market where it is sold.

Who owns NIVEA MEN?

NIVEA MEN

Ultimate ownerGermanymaxingvest GmbH & Co. KGaA

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: Germany
Main production: Several countries, incl. Germany

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Ownership chain

BrandNIVEA MENGermany
Beiersdorf AG
Ultimate ownermaxingvest GmbH & Co. KGaAGermany

About NIVEA MEN

What is NIVEA MEN?

NIVEA MEN is a men’s skin-care brand belonging to Beiersdorf AG, a skin-care company based in Hamburg, Germany. NIVEA MEN is part of the wider NIVEA portfolio, which also includes NIVEA and NIVEA Lip, Labello, and Liposan. Beiersdorf identifies NIVEA MEN as one of the world’s biggest men’s skin-care brands. NIVEA MEN began with shaving products and later expanded into cleansing, facial care, body care, hair care, deodorant, and aftershave products. In 2022, Beiersdorf described the German range as containing more than 120 articles across these categories. NIVEA MEN is sold in multiple international markets under the NIVEA name. The official website for the brand is nivea.com.

Who owns NIVEA MEN?

NIVEA MEN is ultimately owned by maxingvest GmbH & Co. KGaA, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is NIVEA MEN, Beiersdorf AG, and then maxingvest GmbH & Co. KGaA. Beiersdorf identifies NIVEA MEN as a Beiersdorf brand and describes Beiersdorf AG as a skin-care company based in Hamburg. The ultimate owner, maxingvest GmbH & Co. KGaA, is family-owned. The brand originated in Germany. Beiersdorf AG developed and marketed NIVEA products, including NIVEA MEN products. Beiersdorf’s public brand information lists NIVEA MEN within its portfolio.

Where does NIVEA MEN come from?

NIVEA MEN originated in Hamburg, Germany, and its history is connected to the development of NIVEA by Beiersdorf. In 1890, Dr. Oscar Troplowitz bought Paul C. Beiersdorf’s Hamburg laboratory, which later developed NIVEA. In 1911, Dr. Oscar Troplowitz, chemist Isaac Lifschütz, and dermatologist Paul Gerson Unna developed NIVEA in Hamburg. Their product was the first stable oil-and-water-based cream suitable for mass production. Beiersdorf launched NIVEA Creme in December 1911. The first NIVEA product specifically developed for men was NIVEA Shaving Soap, introduced in Hamburg in 1922. This date marks the beginning of the NIVEA MEN story. In 1924, the NIVEA Boys became advertising figures after advertising director Juan Gregorio Clausen discovered three cheerful young brothers. Beiersdorf changed NIVEA Creme’s packaging from yellow to the blue-and-white design associated with the brand today in 1925. In 1980, NIVEA introduced an alcohol-free After Shave Balm for men’s facial skin after shaving. Beiersdorf launched NIVEA FOR MEN in 1986 as the first NIVEA skin-care range aimed exclusively at men’s skin. Mass-market sales of the men’s-care range also began in 1986. NIVEA FOR MEN entered the United Kingdom market in 1998. The name and logo changed from NIVEA FOR MEN to NIVEA MEN in 2012. In 2013, NIVEA MEN became an official sponsor of Spanish football club Real Madrid CF.

What products does NIVEA MEN make?

NIVEA MEN makes products for cleansing, shaving, aftershave care, facial care, body care, hair care, and deodorant. The range includes face washes, facial scrubs, moisturizers, anti-age products, creams, body lotions, body washes, shaving creams, shaving gels, aftershave balms, deodorants, and products marketed for sensitive skin. Examples named in consumer searches include NIVEA MEN Maximum Hydration, NIVEA MEN Age Defense, NIVEA MEN Sensitive Post Shave Balm, NIVEA MEN Sensitive Shave Gel, NIVEA MEN Creme, NIVEA MEN Fresh Active, and NIVEA MEN Cool Kick. NIVEA MEN products also appear in wider NIVEA categories. Beiersdorf stated in 2022 that NIVEA MEN included cleansing, shaving, aftershave, and facial-care products, while related men’s products appeared in body-care, shower, and hair-care categories. NIVEA MEN’s range has changed over time. The first men’s product under the NIVEA name was shaving soap in 1922. The 1980 After Shave Balm added a moisturizing aftershave format, and the 1986 NIVEA FOR MEN launch created a broader men’s skin-care range.

Is NIVEA MEN body wash good and safe?

NIVEA MEN body wash is a cleansing product intended for use on the body, but whether a particular formula suits someone depends on the product ingredients and the person’s skin. NIVEA MEN body washes are part of the brand’s cleansing and shower range. NIVEA MEN body wash should be used according to the product label. A shopper with sensitive or reactive skin should check the ingredient list for potential personal triggers, including fragrance or other ingredients that have caused irritation before. Product formulas can vary between countries and product versions, so the packaging for the specific bottle is the relevant source for its current ingredients. The question of whether NIVEA MEN body wash is good for you cannot be answered identically for every product or user. A body wash is designed to cleanse skin, while persistent irritation, rash, or other symptoms require advice from a qualified medical professional.

Is NIVEA MEN face wash good and is NIVEA MEN face scrub good?

NIVEA MEN face wash and face scrub are facial-cleansing products, and their suitability depends on the formula and the user’s skin. Facial cleansing is one of the product areas included in the NIVEA MEN range. Face wash is generally used to remove surface oil, sweat, and dirt from the face. A face scrub is designed to provide physical exfoliation, so it is not necessarily suitable for every skin type or for use as frequently as a regular cleanser. Shoppers should follow the directions on the specific product and stop using a product that causes persistent irritation. NIVEA MEN’s product range also includes facial moisturizers and anti-age products. Beiersdorf’s 2022 description of the range included facial care alongside cleansing, shaving, aftershave, body care, hair care, and deodorant.

Is NIVEA MEN cream good for the face?

NIVEA MEN cream is intended to moisturize skin, but whether a particular cream is suitable for the face depends on the product label, its ingredients, and the user’s skin. NIVEA MEN includes cream and facial-care products in its range. NIVEA MEN Creme is a named product associated with the men’s line. Beiersdorf also included NIVEA MEN Creme in a limited retro-edition launch in Germany and the United Kingdom in 2022. A shopper should check whether a particular NIVEA MEN cream is labeled for the face, body, or both. The label also provides the intended use and directions. Skin that is prone to sensitivity may react to individual ingredients, including fragrance, so the full ingredient list on the current package is important.

Is NIVEA MEN lotion good and what is NIVEA MEN Maximum Hydration?

NIVEA MEN lotion is a moisturizing product for skin, and NIVEA MEN Maximum Hydration is a product line named for moisturization. Whether either product is suitable depends on the specific formula and the user’s skin. NIVEA MEN’s wider range includes body-care products and lotions, while facial-care products are also sold under the NIVEA MEN name. A body lotion and a facial moisturizer are not automatically interchangeable, so shoppers should follow the intended-use information on the package. The term Maximum Hydration describes the product positioning, not a guarantee that every user will experience the same result. People with sensitive skin should review the current ingredients and directions before use.

Is NIVEA MEN deodorant good and what are Fresh Active and Cool Kick?

NIVEA MEN deodorant is a personal-care product designed for odor control, and Fresh Active and Cool Kick are named NIVEA MEN deodorant or freshness-related product lines. Suitability depends on the specific formula and the user’s skin. Deodorant products are part of the NIVEA MEN range. Beiersdorf included deodorant among the categories available in the German NIVEA MEN assortment. Product formats and formulas can differ between markets. Shoppers should distinguish deodorant from antiperspirant when reading the label. The current package states the product’s intended function, directions, and ingredients. Anyone who develops persistent irritation should discontinue use and seek medical advice if symptoms continue.

Is NIVEA MEN shaving cream good and what is the Sensitive Post Shave Balm?

NIVEA MEN shaving cream is intended to support shaving, while NIVEA MEN Sensitive Post Shave Balm is an aftershave product intended for use after shaving. Whether either product suits a particular user depends on the formula and the user’s skin. Shaving was the starting point for NIVEA MEN. Beiersdorf introduced NIVEA Shaving Soap in Hamburg in 1922, and the company later expanded into shaving creams, gels, and aftershave products. Beiersdorf introduced an alcohol-free After Shave Balm in 1980, addressing men’s facial-skin care after shaving. NIVEA MEN Sensitive Post Shave Balm belongs to the sensitive-skin segment of the range. Users should apply shaving and aftershave products according to the label and avoid using a product on damaged skin unless the directions allow it.

Is NIVEA MEN 3 in 1 good for hair?

NIVEA MEN 3 in 1 products are designed for combined cleansing uses, but whether a specific product is suitable for hair depends on its label and formula. NIVEA MEN includes hair-care products as part of its wider range. A product labeled for hair, face, and body is formulated and marketed for those uses, while a body wash without a hair-use instruction should not automatically be treated as a shampoo. Shoppers should follow the directions on the exact NIVEA MEN 3 in 1 package because formulations and claims can vary by market. The most relevant practical difference is the product’s stated intended use. A user with a sensitive scalp or skin should check the ingredient list and stop using the product if it causes persistent irritation.

How large is NIVEA MEN?

NIVEA MEN generated sales of €1.1 billion in 2021, according to Beiersdorf. In 2022, Beiersdorf described NIVEA MEN as one of the world’s biggest men’s skin-care brands. The NIVEA MEN range contained more than 120 items in 2022, according to Beiersdorf. Men’s products across NIVEA categories accounted for approximately 28 percent of NIVEA’s total sales in 2014. Beiersdorf stated in 2022 that NIVEA MEN contributed around 20 percent of total NIVEA sales. These figures refer to the years stated and should not be treated as current sales or current market share.

Subsidiaries: Beiersdorf AG operates subsidiaries worldwide, including Beiersdorf Inc. in the USA, which is responsible for the distribution of NIVEA products in North America.

Frequently asked questions about NIVEA MEN

What is NIVEA MEN Creme used for?: NIVEA MEN Creme is used as a moisturizing cream, but the correct application depends on the specific product label. NIVEA MEN includes cream products within its men’s skin-care range, and shoppers should check whether the package specifies face, body, or both.
Can I use NIVEA MEN body wash on my face?: Use NIVEA MEN body wash on the face only when the specific product label says it is suitable for facial use. NIVEA MEN sells separate cleansing and facial-care products, so the intended-use directions on the bottle are the appropriate guide.
Is NIVEA MEN suitable for sensitive skin?: NIVEA MEN sells products specifically named for sensitive skin, including NIVEA MEN Sensitive Post Shave Balm and NIVEA MEN Sensitive Shave Gel. Suitability still depends on the individual formula and the user’s skin, so the current ingredient list and directions should be checked.
When did NIVEA MEN start?: NIVEA MEN’s history began in 1922, when Beiersdorf introduced NIVEA Shaving Soap in Hamburg as the first NIVEA product specifically developed for men. The broader NIVEA FOR MEN range launched in 1986 and was renamed NIVEA MEN in 2012.
Who makes NIVEA MEN products?: Beiersdorf AG makes and markets NIVEA MEN products. NIVEA MEN is ultimately owned by family-owned maxingvest GmbH & Co. KGaA through Beiersdorf AG, according to Made O’Meter’s ownership data verified on 13 September 2026.
Is NIVEA MEN a German brand?: NIVEA MEN is a German brand that originated in Hamburg. Its history is linked to Beiersdorf, which developed NIVEA products in Hamburg and introduced the first NIVEA men’s product there in 1922.
What does NIVEA MEN Age Defense do?: NIVEA MEN Age Defense is a facial-care product line marketed for men’s anti-age skin care. The exact benefits, directions, and ingredients depend on the current product formulation and the market where it is sold.