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Swiffer is an American brand of cleaning products introduced in 1999 by Procter & Gamble. The brand offers a variety of cleaning tools, including the Swiffer Sweeper, which is designed to leave floors cleaner than a broom on dirt, dust, and hair. Swiffer products are manufactured in multiple countries, with Procter & Gamble's global operations ensuring widespread availability. The brand has become one of Procter & Gamble's most successful in the household cleaning products market, operating in more than fifteen countries.
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