Fjällräven outdoor equipment

Fjällräven, meaning 'the Arctic Fox' in Swedish, is a Swedish brand specializing in outdoor equipment, primarily clothing and backpacks. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the company has grown to become a prominent name in the outdoor industry. In 2014, Fjällräven became a subsidiary of Fenix Outdoor International AG, a Swiss-based company listed on the Stockholm Stock Exchange. Fenix Outdoor International AG owns several brands, including Fjällräven, Hanwag, and Primus. The company has a significant market presence in the Nordic countries and is also represented in other countries in Europe. As of 2017, Fjällräven products were available in over 40 countries. Fjällräven is known for its commitment to sustainability and has been recognized as Sweden's most sustainable brand in the 'Clothes and Fashion Brands' category for four consecutive years, according to the 2023 Sustainable Brand Index. The brand's product range includes outdoor clothing and accessories for men and women, as well as backpacks, tents, and sleeping bags. Fjällräven prioritizes acting responsibly towards people, animals, and nature, and encourages and sustains public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year.