Neutral Laundry Detergent

Neutral is a specialized household and personal care brand founded in Scandinavia, specifically Denmark, during the 1970s. The brand was established with a focus on developing products that contain zero perfumes and zero colorants, catering specifically to individuals with sensitive skin or allergies.

Today, Neutral is a key part of the Unilever portfolio, having been acquired as part of the Sara Lee specialty brands buyout. While it originated as a local Scandinavian brand, it has since grown to have a significant presence across Northern Europe. Manufacturing primarily takes place in Europe, specifically Denmark for many chemical formulations, though production can occur in various regional facilities operated by its parent company to satisfy local market demands.