LU Bastogne biscuits

LU Bastogne biscuits are iconic cinnamon-flavored cookies famously known for their crunchy texture and distinctive shape. The LU brand was originally founded in Nantes, France, in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile, with the name LU being an abbreviation of their initials. While the brand has deep French roots, Bastogne biscuits are particularly beloved in the Benelux region.

Today, the brand is owned by the American multinational food conglomerate Mondelez International. Manufacturing for LU products takes place in various factories across Europe, including facilities in France and Belgium, ensuring widespread distribution. Mondelez continues to manage the brand as part of its global snack portfolio, maintaining the traditional recipes that have made LU a household name for over a century.