Duracell Plus AA Batteries

Duracell is one of the world's most recognized battery brands, famous for its 'copper top' design and the iconic Duracell Bunny mascot. The brand originated in the 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory. Over the decades, it pioneered several battery technologies, including the first alkaline batteries for commercial use.

Today, Duracell is owned by Berkshire Hathaway, the multinational conglomerate led by Warren Buffett. While the brand has global operations, a significant portion of the alkaline batteries sold in Europe, like the 'Plus' series shown here, are manufactured in their large-scale facility in Aarschot, Belgium. The brand remains a leader in the portable power industry, focusing on high-performance alkaline and lithium cells.