Made O'Meter
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Dentalux is a private-label oral care brand developed by the German supermarket giant Lidl. The brand was established to provide high-quality dental hygiene products, including toothbrushes, toothpaste, and mouthwash, at a competitive price point.
Products under the Dentalux name are manufactured by various third-party suppliers across Europe, though a significant portion of production is located in Germany to maintain quality standards and logistical efficiency. As a Lidl house brand, the ultimate owner is the Schwarz Group, one of the largest retail groups globally. The brand is distributed exclusively through Lidl stores worldwide.
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